My Current Role

I lead UX strategy across the Bold product ecosystem: BoldSign, BoldDesk, BoldSales, BoldBI, BoldReports, and our internal platforms. Under my supervision we introduced the design system that now underpins the BoldSign products, and I brought Figma into our UX workflow. Beyond UX, I also lead motion graphics and AI-advertisement experiences for BoldSign product, turning ambitious ideas into experiences that are effortless to use and built to last.

Srinivasan Ranganathan Syncfusion Day Celebration

My Experience Throughout My Journey

This could include my life experiences, challenges overcome, personal growth, and lessons learned.

About Me

Curiosity has always been my driving force. I’ve always been the kind of person who pauses before making a decision. I like to understand why something matters, not just whether I want it. That habit shows up even in small things, like when I’m buying something. I think it through, compare, question, and only then decide. 

By nature, I’m quiet and open up slowly, but with my close circle, I’m comfortable being myself. But silence has taught me to observe deeply. People, their reactions, choices, and emotions often reveal lessons that words cannot. Over time, I’ve learned that growth comes not only from speaking, but also from listening, noticing, and reflecting.

Srinivasan Ranganathan Hairpin Bend View
Srinivasan Ranganathan Photography Team

Early Dreams

My dream was to become a visual effects artist. From childhood I was drawn to fantasy films far more than ordinary ones. Harry Potter fascinated me so completely that I would imagine myself in that world and lose track of everything else. The idea that visual effects could bring impossible things to life amazed me, and that curiosity slowly grew into a passion. Watching Jurassic Park was another turning point. From then on, I found myself naturally pulled toward design and creative work.

Even as a child, I was drawn to anything visually beautiful. I still remember visiting a large park in Bangalore with my parents and becoming completely mesmerized by a fountain there. I stood watching it for so long, wondering how something so beautiful was made, that I eventually wandered off and got lost. My family found me later, but that moment stayed with me. Looking back, my fascination for design began earlier than I ever realized.

My Career Journey

My early fascination with fantasy films eventually shaped my career. I studied visual effects and began my professional journey by joining Rhythm & Hues, one of the leading animation studios of its time. Selection was demanding. Nearly five thousand candidates would apply, and only about fifteen were chosen from India across multiple rounds of interviews and evaluations. Because visual effects was something I truly loved, the process never felt difficult.

I had the chance to work on films like Life of Pi, X-Men, and several other Hollywood projects, close to twelve to fifteen in all. Being part of Life of Pi, an Oscar-winning film, felt especially meaningful, because it reminded me of the world I had dreamed about as a child.

Over time, my curiosity pushed me to explore design more deeply. I realized I didn’t only enjoy creating visuals. I also loved solving problems through them. That interest gradually led me into UX, and my journey in design has continued to evolve ever since.

Srinivasan Ranganathan Danial Sir
Srinivasan Ranganathan Game With Friend

People Who Inspired Me

My biggest inspiration is MS Dhoni. However the match looks, even when defeat seems certain, he never stops fighting until the very last ball, without worrying about the result. That calm, hopeful, committed attitude is something I deeply admire and try to carry into everything I do.

Professionally, my inspiration is Manoj. I first joined through motion graphics, but as my curiosity grew, I kept approaching him to explore other areas. He consistently encouraged me to try, learn, and push beyond my comfort zone. Those opportunities made a real difference. He let me work across different areas, understand what I genuinely enjoyed, and eventually realize that problem-solving and UX are where I truly belong. His support has played a major role in my growth, and I’ve learned a great deal from him, even in everyday idea discussions.

Srinivasan Ranganathan Quote
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When something comes from within, rooted in genuine interest and passion, our best flows naturally, without being forced.

 - Srinivasan Ranganathan

More About Me

Additional insights into my interests, experiences, and traits that shape my journey and perspective.

Finding a Sense of Belonging

When BoldSign was in its early stages and I was entrusted with building it from scratch, I understood the trust the management had placed in me. It was Vijay, our General Manager, who saw that potential early and gave me a place on the founding team. In many companies I might have worked on only a single module, with limited creative involvement. Here, building from the ground up gave me the freedom to explore, contribute ideas, and shape it. With that trust and ownership, I knew this is where I truly belong.

Finding a Sense of Belonging

Tiny Snippets That Tell About Me

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Comfort Food
Sambar Rice
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Favorite Sport
Cricket
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Favorite Movie
The Pursuit of Happiness
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Long-time Dream
World Tour
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A Word That Describes Me
Friendly
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Gallery

A heartwarming collection of snapshots capturing the love, laughter, and life of our amazing family

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